{"id":7036,"date":"2025-11-20T01:44:20","date_gmt":"2025-11-20T01:44:20","guid":{"rendered":"https:\/\/hispanicmotorpress.org\/?p=7036"},"modified":"2025-11-20T01:44:28","modified_gmt":"2025-11-20T01:44:28","slug":"lexus-ls-coupe-concept-el-futuro-del-lujo-redefinido-en-calty-design","status":"publish","type":"post","link":"https:\/\/hispanicmotorpress.org\/lexus-ls-coupe-concept-el-futuro-del-lujo-redefinido-en-calty-design\/","title":{"rendered":"Lexus LS Coupe Concept: El Futuro del Lujo Redefinido en CALTY Design"},"content":{"rendered":"\n


By Ricardo Rodriguez Long\u00a0<\/strong><\/p>\n\n\n\n

D\u00edas despu\u00e9s del Tokyo Mobility Show, tuve el privilegio de ser parte de grupo muy  limitado para ver el Lexus LS Coupe Concept en CALTY Design Research, el estudio de dise\u00f1o avanzado de Lexus en California. Lo que presenci\u00e9 no fue solo un auto\u2014fue una declaraci\u00f3n de intenciones sobre el futuro del lujo automotriz.<\/p>\n\n\n\n

Primera Impresi\u00f3n: Sentimientos Encontrados<\/strong><\/p>\n\n\n\n

Ser\u00e9 honesto. Mi primera reacci\u00f3n fue mixta. El Lexus LS sedan se ha convertido en un \u00edcono de sedanes de lujo en el mundo\u2014un s\u00edmbolo de refinamiento japon\u00e9s ejecutado a la perfecci\u00f3n. Ver que este concepto lo reemplazan con un SUV, aunque se lo llame “coupe”, representa una desviaci\u00f3n significativa en t\u00e9rminos de tama\u00f1o y dise\u00f1o mismo.<\/p>\n\n\n\n

Pero la industria automotriz no perdona, a veces no cree en la nostalgia. Los consumidores est\u00e1n hablando con sus billeteras, y est\u00e1n diciendo que quieren SUVs. Incluso en el segmento de carros exoticos, la realidad del mercado es innegable.<\/p>\n\n\n\n

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El Momento de la Revelaci\u00f3n<\/strong><\/p>\n\n\n\n

Joo Lee de CALTY organiz\u00f3 meticulosamente este tour exclusive y  limitado en cuanto a asistentes. Cuando estuvimos frente al concepto, la sala qued\u00f3 en silencio. Este no es un simple ejercicio de dise\u00f1o\u2014es una visi\u00f3n completamente realizada de hacia d\u00f3nde Lexus cree que debe evolucionar el lujo.<\/p>\n\n\n\n

Lo que inmediatamente impresiona es la vista lateral del auto. Combina un cierto toque de elegancia\u2014evidente en las l\u00edneas del hombro y el techo\u2014con un sentido fuerte de poder y presencia dado por las ruedas intricadas y su tama\u00f1o imponente. La parte trasera incorpora luces que dan una forma rectangular y buscan equilibras las curvas del frente del auto.Es una tensi\u00f3n visual deliberada: sofisticaci\u00f3n encontrando fuerza bruta.<\/p>\n\n\n\n

La Conversaci\u00f3n Con Ian Cartabiano<\/strong><\/p>\n\n\n\n

Ian Cartabiano, quien supervisa el Advanced Design Studio en CALTY, comparti\u00f3 conmigo sobre la perspectiva  que coloca este concepto en un contexto mucho m\u00e1s amplio. Lexus no est\u00e1 simplemente dise\u00f1ando autos\u2014est\u00e1 creando un ecosistema completo de lujo.<\/p>\n\n\n\n

“Estamos trabajando en incorporar movilidad personal en la ciudad, autos autonomos con ambientes inigualables, e incorporando yates, yhasta hogares, todo bajo la marca y estilo Lexus,” explic\u00f3 Cartabiano. Esta visi\u00f3n hol\u00edstica del lujo es ambiciosa y, francamente, necesaria si Lexus quiere seguir com el ejemplo de calidad absoluta , m\u00e1s all\u00e1 del autom\u00f3vil.<\/p>\n\n\n\n

El LS Coupe Concept es entonces m\u00e1s que un veh\u00edculo\u2014es la primera fase  de una filosof\u00eda de dise\u00f1o que eventualmente se extender\u00e1 a trav\u00e9s de m\u00faltiples categor\u00edas de productos de estilo de vida de ultra-lujo.<\/p>\n\n\n\n

El Modelo de Arcilla: Donde el Dise\u00f1o se Vuelve Real<\/strong><\/p>\n\n\n\n

Ver el modelo de arcilla en tama\u00f1o real fue, para m\u00ed, el momento m\u00e1s revelador del tour. Siempre me ha fascinado este paso en el proceso de dise\u00f1o porque act\u00faa como la prueba de concepto entre los dibujos de dise\u00f1o y la realidad f\u00edsica.<\/p>\n\n\n\n

La arcilla no miente. Te muestra lo que funciona y lo que no funciona. Puedes ver donde las l\u00edneas fluyen naturalmente y donde se fuerzan. En el caso del LS Coupe Concept, el modelo de arcilla revela un cuidado obsesivo por las proporciones. Cada curva, cada superficie est\u00e1 meticulosamente considerada.<\/p>\n\n\n\n

Los dise\u00f1adores pueden caminar alrededor del modelo, estudiar c\u00f3mo la luz interact\u00faa con las superficies, hacer ajustes milim\u00e9tricos que marcan la diferencia entre “bonito” y “extraordinario”. Este es el trabajo que nunca ves en las fotos de prensa, pero que defines la calidad final del dise\u00f1o.<\/p>\n\n\n\n

La Transici\u00f3n Dif\u00edcil<\/strong><\/p>\n\n\n\n

Reconozc\u00e1moslo: reemplazar un sed\u00e1n ic\u00f3nico con un SUV, sin importar cu\u00e1n elegante sea, es una transici\u00f3n dif\u00edcil para los puristas. El LS sedan representaba una era diferente del lujo automotriz\u2014una donde el tama\u00f1o, la discreci\u00f3n, y la presencia de carretera de un sed\u00e1n con traccion trasera eran el pin\u00e1culo del estatus.<\/p>\n\n\n\n

Pero el LS Coupe Concept sugiere que Lexus no est\u00e1 simplemente capitulando a las tendencias del mercado. Est\u00e1n tratando de redefinir lo que puede ser un SUV de lujo\u2014elevarlo m\u00e1s all\u00e1 de la practicidad hacia el reino del arte automotriz.<\/p>\n\n\n\n

El Veredicto: Evoluci\u00f3n Necesaria<\/strong><\/p>\n\n\n\n

Despu\u00e9s de pasar horas alrrededor del concepto, mis sentimientos iniciales comenzaron a evolucionaron hacia el respeto. Lexus est\u00e1 navegando una transici\u00f3n imposible: honrar su herencia mientras abraza un futuro radicalmente diferente.<\/p>\n\n\n\n

\u00bfEs este el reemplazo “correcto” para el LS sedan? El mercado lo decidir\u00e1. Pero lo que es innegable es el compromiso con la excelencia en el dise\u00f1o, la ambici\u00f3n de expandir la marca Lexus m\u00e1s all\u00e1 del autom\u00f3vil, y la valent\u00eda de tomar decisiones dif\u00edciles sobre el futuro.<\/p>\n\n\n\n

En CALTY Design, presenci\u00e9 m\u00e1s que un auto concepto. Presenci\u00e9 la evoluci\u00f3n del lujo japon\u00e9s para una nueva era\u2014una que demanda presencia, poder, y prop\u00f3sito en igual medida. El LS Coupe Concept entrega todo eso, aunque signifique despedirse de un \u00edcono.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Ricardo Rodriguez Long\u00a0 D\u00edas despu\u00e9s del Tokyo Mobility Show, tuve el privilegio de ser parte de grupo muy  limitado para ver el Lexus LS Coupe Concept en CALTY Design Research, el estudio de dise\u00f1o avanzado de Lexus en California. Lo que presenci\u00e9 no fue solo un auto\u2014fue una declaraci\u00f3n de intenciones sobre el futuro […]<\/p>\n","protected":false},"author":1,"featured_media":7037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry","has-media"],"yoast_head":"\nLexus LS Coupe Concept: El Futuro del Lujo Redefinido en CALTY Design - Hispanic Motor Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hispanicmotorpress.org\/lexus-ls-coupe-concept-el-futuro-del-lujo-redefinido-en-calty-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lexus LS Coupe Concept: El Futuro del Lujo Redefinido en CALTY Design - Hispanic Motor Press\" \/>\n<meta property=\"og:description\" content=\"By Ricardo Rodriguez Long\u00a0 D\u00edas despu\u00e9s del Tokyo Mobility Show, tuve el privilegio de ser parte de grupo muy  limitado para ver el Lexus LS Coupe Concept en CALTY Design Research, el estudio de dise\u00f1o avanzado de Lexus en California. 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