{"id":4133,"date":"2023-10-10T12:38:20","date_gmt":"2023-10-10T12:38:20","guid":{"rendered":"https:\/\/hispanicmotorpress.org\/?p=4133"},"modified":"2023-10-10T12:39:06","modified_gmt":"2023-10-10T12:39:06","slug":"estudio-de-diseno-calty-celebra-50-anos-en-california","status":"publish","type":"post","link":"https:\/\/hispanicmotorpress.org\/estudio-de-diseno-calty-celebra-50-anos-en-california\/","title":{"rendered":"Estudio de dise\u00f1o CALTY celebra 50 a\u00f1os en california"},"content":{"rendered":"\n

Al celebrar su cincuentenario, estoy encantado de llevarlos en un viaje a trav\u00e9s de las extraordinarias cinco d\u00e9cadas de Calty Design Research, el local americano y pionero de los estudios de dise\u00f1o global de Toyota. Calty ha estado a la vanguardia del dise\u00f1o y la innovaci\u00f3n automotrices, creando veh\u00edculos ic\u00f3nicos que han dejado una marca indeleble en el panorama automotriz.<\/p>\n\n\n\n

Fundada en 1973 en El Segundo, California, Calty fue ideada por el Dr. Shoichiro Toyoda y Eiji Toyoda. Al principio funcion\u00f3 muy discretamente, lo que le permiti\u00f3 desarrollar una identidad \u00fanica y servir como fuente de inspiraci\u00f3n fresca y creativa para la sede de dise\u00f1o global de Toyota en Jap\u00f3n. Sus inicios fueron tan reservados que los vecinos pensaban que CAL T (sic) era una f\u00e1brica de camisetas T-shirts. La vibrante cultura de California, con sus ideas innovadoras y su rica herencia automotriz, se convirti\u00f3 en el crisol de los esfuerzos creativos de Calty.<\/p>\n\n\n\n

El primer proyecto americano fue el Celica Lift Back. Un cup\u00e9 con l\u00edneas elegantes y un tren de potencia a prueba de balas que ingres\u00f3 al mercado estadounidense en 1978. La d\u00e9cada de 1980 vio el cambio de Calty hacia un lenguaje y t\u00e9cnicas de dise\u00f1o innovadores, ejemplificados por el concepto de autom\u00f3vil deportivo MX-1 con un dise\u00f1o de motor central y distintivas puertas estilo tijera.<\/p>\n\n\n\n

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La d\u00e9cada de 1990 fue testigo de las importantes contribuciones de Calty a los veh\u00edculos de producci\u00f3n de Toyota, incluidos Tacoma, Prius y Avalon. En particular, sentaron las bases conceptuales para la cuarta generaci\u00f3n del Supra, que evolucion\u00f3 hasta convertirse en una leyenda de las cupe deportivas.<\/p>\n\n\n\n

En 2004, Calty ampli\u00f3 su presencia a Ann Arbor, MI, revolucionando los esfuerzos de dise\u00f1o de producci\u00f3n local, dando lugar a modelos espec\u00edficos de para Am\u00e9rica del Norte como Tundra, Tacoma, Avalon y Sienna.<\/p>\n\n\n\n

La d\u00e9cada de 2010 marc\u00f3 el comienzo de una era de veh\u00edculos divertidos de conducir inspirados en la visi\u00f3n del director ejecutivo de Toyota, Akio Toyoda, de no tener  “m\u00e1s autos aburridos”. Creaciones memorables como el concepto Fun-Vii, el Lexus LF-LC (m\u00e1s tarde LC500) y el concepto FT-1 (transformado en el Supra 2020) demostraron el compromiso de Calty con un dise\u00f1o emocionante e innovador.<\/p>\n\n\n\n

Tuve el privilegio de recorrer las secretas instalaciones en Newport Beach y hablar con algunos artistas y dise\u00f1adores que trabajan en un ambiente \u00fanico de luz y libertad de espacio. Varios departamentos incluyen dise\u00f1o de interiores, dise\u00f1o exterior, laboratorios de modelado con impresionantes m\u00e1quinas CAD y CNC, un taller de pintura, un taller de construcci\u00f3n general y una sala virtual. Las ideas sobre nuevos carros en papel se desarrollan en computadoras; luego se construyen modelos a escala 5:1. Finalmente, los modelos de arcilla de tama\u00f1o real se perfeccionan a mano con gran detalle para obtener la aprobaci\u00f3n de la empresa.<\/p>\n\n\n\n

La tarea es enorme ya que los autom\u00f3viles Toyota deben atraer a diferentes grupos demogr\u00e1ficos. Toyota fabrica millones de autom\u00f3viles al a\u00f1o. Conseguir que tanta gente preste atenci\u00f3n a su apariencia, tacto, texturas y colores no es f\u00e1cil. Adem\u00e1s, los dise\u00f1adores necesitan inculcar una emoci\u00f3n particular a partir de un objeto tridimensional que se mueve a trav\u00e9s del paisaje.<\/p>\n\n\n\n

Me sorprendi\u00f3 que solo alrededor de 100 personas en California se encarguen de esta parte vital de las operaciones generales del fabricante de autom\u00f3viles. Estas personas son las mejores en lo que hacen. El estudio de dise\u00f1o de Toyota en California cambi\u00f3 la forma de trabajar de las empresas asi\u00e1ticas y europeas. Desde la apertura de Calty, casi todas las dem\u00e1s empresas automovil\u00edsticas han seguido la tendencia con sus estudios en el sur de California.<\/p>\n\n\n\n

Esta visita fue \u00fanica porque vi el futuro de la movilidad. En la sala virtual pudimos “ver”, “tocar” y “conducir” el \u00faltimo proyecto. El “Baby Lunar Cruiser” (BLC) que es el pr\u00f3ximo veh\u00edculo todoterreno, siguiendo los pasos originales del Land Cruiser FJ40, que est\u00e1 listo para llevarte a la luna. Integra todas las tecnolog\u00edas m\u00e1s recientes, e inclusive las todav\u00eda no inventadas, que nos permitir\u00e1n navegar a trav\u00e9s de la arenosa y silenciosa luna.<\/p>\n\n\n\n

Los logros de los creativos dentro de este edificio han transformado a esta empresa en el l\u00edder global que es hoy. Desde veh\u00edculos electrificados hasta la integraci\u00f3n de tecnolog\u00eda de vanguardia, Calty contin\u00faa superando los l\u00edmites e inspirando la excelencia en el dise\u00f1o automotriz.<\/p>\n","protected":false},"excerpt":{"rendered":"

Al celebrar su cincuentenario, estoy encantado de llevarlos en un viaje a trav\u00e9s de las extraordinarias cinco d\u00e9cadas de Calty Design Research, el local americano y pionero de los estudios de dise\u00f1o global de Toyota. Calty ha estado a la vanguardia del dise\u00f1o y la innovaci\u00f3n automotrices, creando veh\u00edculos ic\u00f3nicos que han dejado una marca […]<\/p>\n","protected":false},"author":4,"featured_media":4140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-4133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry","has-media"],"yoast_head":"\nEstudio de dise\u00f1o CALTY celebra 50 a\u00f1os en california - Hispanic Motor Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hispanicmotorpress.org\/estudio-de-diseno-calty-celebra-50-anos-en-california\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio de dise\u00f1o CALTY celebra 50 a\u00f1os en california - Hispanic Motor Press\" \/>\n<meta property=\"og:description\" content=\"Al celebrar su cincuentenario, estoy encantado de llevarlos en un viaje a trav\u00e9s de las extraordinarias cinco d\u00e9cadas de Calty Design Research, el local americano y pionero de los estudios de dise\u00f1o global de Toyota. 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