{"id":3417,"date":"2023-03-02T23:44:17","date_gmt":"2023-03-02T23:44:17","guid":{"rendered":"https:\/\/hispanicmotorpress.org\/?p=3417"},"modified":"2023-03-17T03:01:30","modified_gmt":"2023-03-17T03:01:30","slug":"ford-establishes-latitude-ai-to-develop-future-automated-driving-technology","status":"publish","type":"post","link":"https:\/\/hispanicmotorpress.org\/ford-establishes-latitude-ai-to-develop-future-automated-driving-technology\/","title":{"rendered":"FORD ESTABLISHES LATITUDE AI TO DEVELOP FUTURE AUTOMATED DRIVING TECHNOLOGY"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Latitude AI \u2013 a Ford subsidiary \u2013 is developing new automated driving technology with an initial focus on a hands-free, eyes-off driver assist system for next-generation Ford vehicles<\/li>\n\n\n\n<li>Latitude AI\u2019s 550-person team brings expertise in machine learning, robotics, software, sensors, systems engineering and test operations<\/li>\n\n\n\n<li>Ford continues to expand its portfolio of automated driving technology to transform the driving experience for millions of customers<\/li>\n<\/ul>\n\n\n\n<p><strong>PITTSBURGH, March 2, 2023<\/strong>&nbsp;\u2014 Ford Motor Company has established Latitude AI, a wholly owned subsidiary focused on developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles.<\/p>\n\n\n\n<p>With the formation of Latitude, Ford adds a leading team of machine learning, robotics, software, sensors, systems engineering and operations talent as the automaker grows and expands its development efforts in automated driving technology \u2013 including advancements in Ford BlueCruise, which already has accumulated more than 50 million miles of hands-free driving.<\/p>\n\n\n\n<p>Latitude is reimagining the customer experience by automating driving during times that can be tedious, stressful and unpleasant, such as bumper-to-bumper traffic or on long stretches of highway. The average driver in the U.S. spends nearly 100 hours a year sitting in traffic&nbsp;<a href=\"https:\/\/inrix.com\/press-releases\/2019-traffic-scorecard-us\/\">according to the transportation analytics firm INRIX<\/a>.<\/p>\n\n\n\n<p>\u201cWe see automated driving technology as an opportunity to redefine the relationship between people and their vehicles,\u201d said Doug Field, chief advanced product development and technology officer, Ford Motor Company. \u201cCustomers using BlueCruise are already experiencing the benefits of hands-off driving. The deep experience and talent in our Latitude team will help us accelerate the development of all-new automated driving technology \u2013 with the goal of not only making travel safer, less stressful and more enjoyable, but ultimately over time giving our customers some of their day back.&#8221;<\/p>\n\n\n\n<p>Establishing Latitude supports Ford\u2019s strategic shift last year to focus on automated driving technologies for personally owned vehicles. Ford hired about 550 employees formerly of Argo AI across machine learning and robotics, cloud platforms, mapping, sensors and compute systems, test operations, systems and safety engineering. The Latitude team has applied much of their experience in automated driving, including software development tools and infrastructure, in the pivot to work on advanced driver assist systems (ADAS).<\/p>\n\n\n\n<p>Sammy Omari, executive director, ADAS Technologies at Ford, also will serve as the CEO of Latitude. Peter Carr is appointed chief technology officer, overseeing Latitude\u2019s product and technical development, and David Gollob is named president, with responsibility for business operations.<\/p>\n\n\n\n<p>\u201cWe believe automated driving technology will help improve safety while unlocking all-new customer experiences that reduce stress and in the future will help free up a driver\u2019s time to focus on what they choose,&#8221; said Omari. \u201cThe expertise of the Latitude team will further complement and enhance Ford\u2019s in-house global ADAS team in developing future driver assist technologies, ultimately delivering on the many benefits of automation.\u201d<\/p>\n\n\n\n<p>Latitude is headquartered in Pittsburgh with additional engineering hubs in Dearborn, Mich. and Palo Alto, Calif. The company also will operate a highway-speed test track facility in Greenville, S.C.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PITTSBURGH, March 2, 2023&nbsp;\u2014 Ford Motor Company has established Latitude AI, a wholly owned subsidiary focused on developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles. With the formation of Latitude, Ford adds a leading team of machine learning, robotics, software, sensors, systems engineering and operations talent as the automaker grows and expands [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"disable_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FORD ESTABLISHES LATITUDE AI TO DEVELOP FUTURE AUTOMATED DRIVING TECHNOLOGY - Hispanic Motor Press<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hispanicmotorpress.org\/ford-establishes-latitude-ai-to-develop-future-automated-driving-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FORD ESTABLISHES LATITUDE AI TO DEVELOP FUTURE AUTOMATED DRIVING TECHNOLOGY - Hispanic Motor Press\" \/>\n<meta property=\"og:description\" content=\"PITTSBURGH, March 2, 2023&nbsp;\u2014 Ford Motor Company has established Latitude AI, a wholly owned subsidiary focused on developing a hands-free, eyes-off-the-road automated driving system for millions of vehicles. 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