{"id":3216,"date":"2023-02-03T00:37:05","date_gmt":"2023-02-03T00:37:05","guid":{"rendered":"https:\/\/hispanicmotorpress.org\/?page_id=3216"},"modified":"2024-09-26T17:41:12","modified_gmt":"2024-09-26T17:41:12","slug":"president-opinion","status":"publish","type":"page","link":"https:\/\/hispanicmotorpress.org\/president-opinion\/","title":{"rendered":"PRESIDENT OPINION"},"content":{"rendered":"\t\t
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PRESIDENT OPINION<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ricardo Rodriguez Long<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Data You Never Got Paid For<\/a><\/h2><\/header>
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Every modern vehicle on American roads \u2014 from a Chevy Bolt to a Freightliner Cascadia \u2014 is generating a river of data. Most of the people driving those vehicles have no idea where it goes. By Ricardo Rodriguez-Long    Let’s...<\/p>Read More<\/a><\/div>\n <\/div>

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EV LA mentira – Por Ricardo Rodriguez Long<\/a><\/h2><\/header>
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LA PREGUNTA “\u00bfEs buen momento para comprar un el\u00e9ctrico por la gasolina cara?” La respuesta corta: Depende. Hay que hacer matem\u00e1tica y ser realista de la situaci\u00f3n EL CONTEXTO  La gasolina en California est\u00e1 a $6.15\/gal\u00f3n \u2014 la m\u00e1s cara...<\/p>Read More<\/a><\/div>\n <\/div>

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Debt, Ego, and the Road Ahead: A Warning for the Trucking Industry<\/a><\/h2><\/header>
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By Ricardo Rodriguez Long | UTA Monthly Opinion Feature There’s a pattern in history that most people don’t talk about enough. It’s not just about politics. It’s not just about economics. It’s about human behavior. And if you’re in the...<\/p>Read More<\/a><\/div>\n <\/div>

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Genesis GV60 Magma: Elegancia con Latido Propio<\/a><\/h2><\/header>
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Por Ricardo Rodr\u00edguez-Long | GarageLatinoShow.com Hay marcas que necesitan generaciones para ganarse un lugar en la conversaci\u00f3n. Mercedes-Benz necesit\u00f3 casi un siglo. Y luego est\u00e1 Genesis \u2014una marca con apenas una d\u00e9cada de vida que, de alguna manera, ya merece...<\/p>Read More<\/a><\/div>\n <\/div>

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McLaren Artura Spider 2026, Tecnolog\u00eda de Formula 1 en la Calle\u00a0<\/a><\/h2><\/header>
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Por Ricardo Rodriguz Long 690 caballos, fibra de carbono en una pieza y un V6 hecho por McLaren que no tiene precedente en la industria. Lo maneje y mi veredicto no tiene agenda. En mis cuarenta a\u00f1os en la industria...<\/p>Read More<\/a><\/div>\n <\/div>

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CAMIONES AUT\u00d3NOMOS: LA PREGUNTA NO ES SI, SINO QUI\u00c9N SOBREVIVIR\u00c1 CUANDO<\/a><\/h2><\/header>
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La pregunta ya no es si los camiones aut\u00f3nomos transformar\u00e1n nuestra industria. Es cu\u00e1ndo \u2014 y m\u00e1s importante a\u00fan, qui\u00e9n seguir\u00e1 en el negocio cuando lo hagan. He observado la evoluci\u00f3n de esta industria durante 40 a\u00f1os. He visto motores...<\/p>Read More<\/a><\/div>\n <\/div>

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Cuando lo Premium No Requiere un Precio Premium<\/a><\/h2><\/header>
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Por Ricardo Rodriguez Long Cuarenta a\u00f1os evaluando autom\u00f3viles te ense\u00f1an a reconocer cuando un fabricante lo hace bien. El Mazda3 sed\u00e1n es uno de esos veh\u00edculos que entregan genuino placer de manejo sin exigir que racionalices el gasto. Comenzando en...<\/p>Read More<\/a><\/div>\n <\/div>

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Why Now is Our Time: Moving Forward While Others Stand Still<\/a><\/h2><\/header>
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By Ricardo Rodriguez Long I know many of you are worried. You\u2019re hearing about AI and technology taking jobs. You see competitors cutting back, freezing hiring, and sitting on their cash. Every day, the news talks about economic uncertainty \u2014...<\/p>Read More<\/a><\/div>\n <\/div>

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The Hispanic Market: $2.5 Million Per Household Imperative<\/a><\/h2><\/header>
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By Ricardo Rodriguez Long \/ President Hispanic Motor Press While market uncertainty creates challenges across industries, visionary automotive leaders recognize that downturns present the most significant opportunities for expanding market share. Companies that strategically invest during volatile periods emerge stronger...<\/p>Read More<\/a><\/div>\n <\/div>

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Chinese Trucks Control the World. Can American Truck Makers Lead the Way?<\/a><\/h2><\/header>
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BYD, Xpeng, and SAIC may not be familiar names in the United States, but these companies are rapidly establishing themselves as automotive giants in other countries. At the same time, significant transformation is taking place in the medium and heavy-duty...<\/p>Read More<\/a><\/div>\n <\/div>

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Adapting to the New Digital Age of Truck Sales<\/a><\/h2><\/header>
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There are moments in time when things radically change. The COVID-19 pandemic and changing consumer preferences have accelerated the shift towards online sales, with almost 30% of cars (about 5 million units) being sold online annually. I’ve noticed that about...<\/p>Read More<\/a><\/div>\n <\/div>

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Prepar\u00e1ndose para las lluvias<\/a><\/h2><\/header>
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Despu\u00e9s del verano\u2026llegan las lluvias y antes de que tengamos nuestro primer encuentro con un pavimento mojado debemos estar preparados.  Esta es una buena \u00e9poca para revisar la condici\u00f3n del limpia parabrisas. Funciona? El hule o goma (escobilla) esta bien?...<\/p>Read More<\/a><\/div>\n <\/div>

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A talk with Scholarship winner Raymundo Ochoa<\/a><\/h2><\/header>
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We had the opportunity to catch up with Raymundo Ochoa, the 2022 Hispanic Motor Press scholarship winner. We are sharing part of the conversation to help future applicants.  RL: How did you know cars were so essential for you? RO:...<\/p>Read More<\/a><\/div>\n <\/div>

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Passing the Buck From Oil Production to Fuel Efficiency<\/a><\/h2><\/header>
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A recent Brookings report got me thinking. Oil production in the United States is a controversial topic for the environmental community. It may seem logical to reduce our domestic oil production to combat climate change. After all, without crude production,...<\/p>Read More<\/a><\/div>\n <\/div>

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Como llevar a su perro en el auto?<\/a><\/h2><\/header>
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Al mejor amigo de hombre, o mujer, muchas veces no se lo lleva en el auto teniendo en cuenta su seguridad. Primero, y seg\u00fan las leyes del \u00e1rea, el perro debe ir en un espacio separado del conductor que se...<\/p>Read More<\/a><\/div>\n <\/div>

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